<p>When it comes to SEO, you should be doing anything and everything you can to increase your profile’s visibility, especially if you have a professional page. There are quite a few different ways to go about optimizing your Twitter page, and you will be surprised how well they work.</p>
<ol>
<li>
<p><strong>Create Your Username With an End Goal in Mind.</strong> Throughout your [http://twitter.com/ Twitter] life, you will keep the same username, so you want it to be descriptive of your services. When you initially create it, it is a good idea to incorporate your business name and services. For instance, @RosyRed for your floral company is not going to optimize as well as @RosyRedFlowers. Additionally, if you capitalize things properly it is more professional and it will be much easier for other users to read your name.</p>
</li>
<li>
<p><strong>If You Are a Small or Local Business, Be Sure to Include Your Location.</strong> Social networking is all about making the world a smaller place. By putting your actual location, you let the search engine find you in relevant location searches, and you let other people see how close you actually are to them, no matter how big the [http://en.wikipedia.org/wiki/World_Wide_Web World Wide Web] may be.</p>
</li>
<li>
<p><strong>Register Your Blog With TwitterFeed.com.</strong> This is a service that will automatically Twitter any post that you publish to your blog. This will not only bring more attention to your Twitter page, but it will also encourage fellow Tweeters to visit your blog. </p>
</li>
<li>
<p><strong>Place Keywords in Your Bio.</strong> It is important to have an informative, yet concise, bio with strategically placed keywords. Google and other search engines will pick up on these keywords and rank your Twitter page accordingly. You can update your bio and incorporate more popular or more relevant keywords as necessary. </p>
</li>
<li>
<p><strong>Include Your Website on Your Profile.</strong> While you want to have your blog registered with TwitterFeed.com, it is also imperative that you have your personal site or business’s site listed on your profile as well. You want to keep your URL in its most basic form, rather than shortening it, reformatting it or embedding it in alternate text. </p>
</li>
<li>
<p><strong>Customize Your Bio and Background.</strong> By adding your own logo and personal bio, you add a personal element to your Twitter profile. Brand recognition comes into play here. By simply putting your logo out there, it is more easily recognized, which increases its popularity and reputation.</p>
</li>
<li>
<p><strong>Spend Some Time With Google’s Keyword Research Tool.</strong> When you try and optimize your bio, you only have about 160 characters to work with. You want to make every character count. You should use the [http://adwords.google.com/ Keyword Research Tool] to check the popularity of various keywords, and update your bio as necessary. Hiring a [http://www.bestrank.com/services/social-media-marketing company for social media marketing] will help you in the process of optimizing your site for more than just Twitter, though, so be open to professional intervention.</p>
</li>
<li>
<p><strong>Include a Picture.</strong> Not only should you include a picture of yourself on your personal Twitter page, but you should also have some sort of photo on your professional Twitter profile. This gives users something to connect with and related to; the Twitter bird is about as impersonal as it can get. The only way to optimize this picture is to name it appropriately before you upload it. Simply rename your photo to something relevant to your services or business name.</p>
</li></ol>